Search Engine Optimization (SEO) and Online Visibility
While having a well-designed website is important, users and potential customers need to be able to find the website when searching online.
With this in mind, there are many things we do to improve your SEO or search engine optimization for visibility when it comes to our web design and development services.
On-Page SEO
We optimize your website’s structure, content, and metadata to improve its visibility and relevance to search engines along with making the structure easy to navigate. This includes optimizing page titles, meta descriptions, header tags, image alt text and more. We also provide structured data code in Schema markup if needed for better visibility in SERPS (search engine results pages). This is also included in our E-commerce website services to make sure your products show up in Google shopping as well as other third-party marketplaces integrated into our online store designs.
Optimize Website Speed
Ensure your website is technically sound, with fast loading times and mobile device friendly, to help search engines find and index your pages. This also benefits the end user because no one likes a slow website.
Sitemaps and Submitting to Search Engines for Indexing
Most websites have a “sitemap” which is a list of URLs that should be indexed by search engines. Once we have a sitemap created, we will submit the sitemap to search engines for indexing. The sitemap will automatically update when website content is added or updated, notifying search engines of the updated content.
Keyword Research and Strategy
It is true, we’ve had new websites rank on the first page of google and receive phone calls from new customers within 48 hours of the site going live. However, we will never promise this when it comes to SEO due to the intricacies of everything involved with SEO.
When it comes SEO strategy and keyword research specifically, we are upfront about the challenges of ranking high in search results. Especially when it comes to highly competitive markets, achieving the top spot can be a real uphill battle, often involving exorbitant costs with no guaranteed return on investment.
We believe in transparency, so we’ll analyze your business thoroughly. If we determine that your specific market is too competitive for SEO to be cost-effective, we’ll be open and honest with you, explaining our reasoning and ensuring you’re not left with unnecessary expenses. Our goal is to provide you with the best possible results and ensure your investment in SEO is worthwhile. That being said, we always optimize all of our website for structure, content, and metadata to improve its visibility and relevance to search engines.
If we determine a large upside of additional SEO services, we thoroughly research to identify the most effective keywords for your business, optimizing your site to target the right audience and rank higher for relevant searches.
If you are looking for a new website or website re-design, feel free to reach out below to discuss how we may be able to help. You can also check out our other web design services.